Page 102 - General Election

3. SVEEP III (2016-2022):

Learning from Lok Sabha Elections 2014: Drawing insights from the experiences of the 2014 Lok
th
Sabha Elections, SVEEP III was launched by the commission on 25 January 2016.
Enhanced Plan: A more robust and in-depth plan, emphasizing greater interaction with citizens

through online and offline modes.

Target Groups: Focus on women, youth, urban voters, marginalized sections, service voters,
NRIs, persons with disabilities, future voters.

Key Features: Greater synergy with partners, micro surveys, and the Election Literacy Club (ELC)
project.

4. SVEEP IV (2022-2025)

The envisioned objectives for SVEEP, as outlined in the strategy document for 2022-25, are as
follows:

Increase Voter Turnout to 75% in Lok Sabha Elections 2024:

• Achieve this by purifying the electoral roll of every polling booth.
• Bridge the gender gap in enrolment and turnout.

• Ensure the inclusion of all non-voters and marginalized sections through targeted
interventions, technological solutions, and policy changes.
• Address urban and youth apathy in electoral participation.

• Turn around all low turnout constituencies and polling stations.

Enhance the Quality of Electoral Participation: Focus on informed and ethical voting through
continuous electoral and democracy education.

These objectives underscore a comprehensive approach aimed at not only increasing voter

turnout but also addressing specific challenges such as gender disparity, inclusion of
marginalized sections, urban and youth apathy, and low turnout constituencies. The strategy
aims to purify electoral rolls, promote inclusivity, and foster informed and ethical voting

practices to elevate the overall quality of electoral participation.

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